By Sameer Suri For Dailymail. Regardless, the images are mostly absurd, which is exactly what underwear campaign photos should be. Archived from the original on June 18, Today, the thong is one of the fastest-selling styles of underwear among women, and is also worn by men. Suddenly having two little girls of my own he has four children, the eldest of whom is nine made me look at the world in a different way. I was a kid, maybe six or seven and I recall being in the back yard one summer with my dad. The suitability of underwear as outer clothing is, apart from the indoor or outdoor climate, largely dependent on societal norms, fashion and the requirements of the law.